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SEO & SEM

Search Engine Optimisation & Search Engine Marketing

The Internet has changed the way we communicate and do business.  It’s no longer enough to simply have a website, you need to get found!  We can help you develop a search strategy that will bring new visitors to your site.

With the help of an external specialist, Blue Window can aid you in implementing a search strategy that is tailored to meet your needs and budget.  There are two main approaches to search:

SEO / Organic Search

What is organic search?
The results that appear when a search is performed using a search engine.  These are the natural results returned based on the search engines assessment of how well a particular website qualifies based on the search term.

How can Blue Window help with organic search?
There are many factors that influence the search results, the most important being the way your website is coded and the content.
Our web team are equipped to build you a website or alter your existing one to make sure it performs well in organic search.

SEM / Paid Search

What is paid search?

Paid search is a form of Internet marketing. Similar to SEO, where the search targets a key phrase, however the result returns an ad.

For example in Google, paid search show up as sponsored links at the top with a coloured background and on the right column.

How can Blue Window help with paid search?
We can put you in touh with our external SEM sepcialists to help you put together a Google AdWords campaign to suit your needs and budget.  They will work with you to implement and monitor the success of your campaign.

Get in touch with Blue Window here.